MTV2

MTV2
	The second version of the dog logo, which has been in use as of 2014
Country	United States
Broadcast area	United States
Programming
Language(s)	English; Spanish (via SAP audio track)
Picture format	1080i HDTV; (downscaled to letterboxed 480i for the SDTV feed)
Ownership
Owner	Paramount Media Networks (Paramount Global)
Parent	MTV Entertainment Group
Sister channels	List Nickelodeon; Nick Jr. Channel; Nicktoons; TeenNick; NickMusic; The CW; CBS; CBS Sports Network; CBS Sports HQ; CBS Sports Golazo Network; MTV; MTV Tres; MTV Live; MTV Classic; BET; BET Gospel; BET Her; BET Hip-Hop; BET Jams; BET Soul; VH1; Comedy Central; TV Land; Logo; CMT; CMT Music; Pop TV; Paramount+ with Showtime; The Movie Channel; Flix; Paramount Network and Spike; Smithsonian Channel; ;
History
Launched	August 1, 1996
Replaced	The Box (1985–2001)
Former names	M2 (1996–1999)
Links
Website	mtv.com/mtv2
Availability
Streaming media
Affiliated Streaming Service	Paramount+
Internet Protocol television	fuboTV, Philo, Sling TV, YouTube TV, Vidgo, Hulu with Live TV, DirecTV Stream

MTV2 (formerly M2) is an American pay television channel owned by the Paramount Media Networks division of Paramount Global, through PMN’s MTV Entertainment Group Subdivision.

The channel launched initially as an all-music video service, once the original MTV had started to shift its programming.^[1] As with its parent network, MTV2's focus on music programming would gradually be downplayed during the 2000s.^[2] By 2011, MTV2 would primarily target young adult men with original and acquired lifestyle and reality programming, reruns of male-targeting shows from MTV, acquired sitcoms and movies, and a daily block of hip hop and rock genre videos in the early mornings. Due to Viacom's 2017 restructuring plan, MTV2's original programs were eventually moved over to the flagship MTV network, while the former network would drop its music video blocks in November of that year.^[3]

As of November 2023^[update], MTV2 is available to approximately 50,000,000 pay television households in the United States-down from its 2013 peak of 82,000,000 households.^[4]

^ Malik, Om (14 November 2015). "I Don't Want My MTV". Retrieved February 27, 2016.
^ Warren, Christina. "MTV's 30th Anniversary: Has YouTube Killed the Video Star?". Mashable. Retrieved February 27, 2016.
^ Lieberman, David (February 9, 2017). "Viacom CEO Supports Paramount And Non-Core Networks – But For How Long?". Deadline Hollywood. Retrieved September 18, 2017.
^ "U.S. cable network households (universe), 1990 – 2023". wrestlenomics.com. May 14, 2024. Retrieved July 28, 2019.{{cite web}}: CS1 maint: url-status (link)

[1] Malik, Om (14 November 2015). "I Don't Want My MTV". Retrieved February 27, 2016.

[2] Warren, Christina. "MTV's 30th Anniversary: Has YouTube Killed the Video Star?". Mashable. Retrieved February 27, 2016.

[3] Lieberman, David (February 9, 2017). "Viacom CEO Supports Paramount And Non-Core Networks – But For How Long?". Deadline Hollywood. Retrieved September 18, 2017.

[4] "U.S. cable network households (universe), 1990 – 2023". wrestlenomics.com. May 14, 2024. Retrieved July 28, 2019.{{cite web}}: CS1 maint: url-status (link)

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